Most people I know think when you use autoplay videos on your website it makes the visitor mad and encourages them to leave your site.

Well after much testing I’m finally convinced autoplay is the way to go. At least in my niche. I’ve done extensive split testing over the last 12 months on autoplay vs. no autoplay. Autoplay has won 6 out 6 extensive testing rounds.

I’ll show you 2 of my latest tests here:

 
“Original” is the autoplay version. And “Combination 1 - Variation 1″ is the no-autoplay version. So what’s the big takeaway here?

The big takeaway here is to never assume anything in your marketing. You simply can’t take opinion as the final word in today’s competitive online marketplace. You must get out in the trenches and run tests, create new ads, and constantly be doing and creating new “stuff”.

Opinions are like… well you know the rest. Happy testing!

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I want to explain my mindset as far as tracking online advertising is concerned. So many people overcomplicate this issue. They think there’s some “secret” formula. Well, there’s not.

People make millions of dollars simply by sticking to this little system. This is not complicated. Just follow my simple system and you’ll be golden.

I’m assuming that you already know how to find website owners to promote for you, so let me share what most people do.

Most people simply send the owner’s email list to a standard link on their webpage, and try to sell them whatever it is they sell. It’s not good, but that’s the basic system for most people.

Here’s the right way to set up your promotions.

1. Contact the website owner with your joint venture proposal. I personally always offer a 50/50 split of sales minus shipping costs. I recommend that you do the same.

2. Stress to the website owner that there’s absolutely no risk for him. All he needs to do is simply press “Send.”

3. Always set up a special URL for the website owner. If everyone knows the owner by name, and his name is John, you could simply have it this way: www.yourwebsitename.com/John. Make sure to always personalize your link for the list owner.

4. Take the link you’ve just created and cloak it with Adtrackz. It will look something like this: www.yourwebsitename.com/Johns-Friends. That will obviously redirect to /John. You’ll want to know exactly how many people have clicked on the link in the email that was sent. Don’t count on your internal analytics program to track this information for you. This is too critical.

5. On the actual landing page, which is www.yourwebsitename.com/John, make sure to address his specific list in the headline. For example, say something like… “Special Offer Available Only to Friends of John!”

6. Create a new ID for the product in your cart that is specifically set up just for John. So if you’re selling lawn mowers, make sure to have the description say, “Lawn Mower Special – John.” This also reinforces the idea to the person who’s checking out in the shopping cart that it’s truly a special deal that’s not available to anyone else. Believe me. He will scour the entire website price checking, double checking that he is getting the best deal possible.

7. Create a backend offer just for buyers from John’s list. Offer another special on the backend. You can either keep 100% of the profits or let John in on it. It’s up to you.

8. Go through your sales letter, and look for places to personalize the letter so the visitor really feels special. Anywhere you can use John’s name or bring up that the deal is just for John’s list, do it. And always leave the original price very visible. The reason you’ll want to do that is because it gives you a reason to mark it out and put the “special” price next to it to reinforce the special offer.

There you have it. It’s so easy. By following this simple 8-step system, your next promo will go smoothly, and you can track exactly how many clicks and exactly how many sales came from those clicks.

A lot of people who have big lists think they’re sitting on gold. The sad reality is that most of them have no clue how to nurture the relationship with their list. This makes for a non-responsive list. I’ve seen it time and time again. Someone has a 30,000 or 50,000-person list, but if you actually track the CTR you can’t even get 2,000 clicks. It’s sad.

So make sure to track everything from start to finish, and you can’t lose.

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Most entrepreneurs take the easy way out. Everybody I know who has significant freedom, money, and time takes the easy way out…always.

Today I want to encourage you to keep taking the easy way out any way possible. If anyone tries to tell you anything different, they are probably not where you want to be.

I’ve NEVER told any of my clients or students not to take the easy way out. If there is an easy way, take it!

Most people, even myself, have been constantly accused of being lazy. Lazy to the average person means taking the easy way out. The average person will always tell you to work hard and grind it out, to not take the easy way out, and to be tough.

I think they are completely wrong and here’s why…

If you’re smart, you will ALWAYS find a way to make something easier. I know I did. With every new situation I enter, I’m constantly looking for new ways to get the same task done faster and with less effort. Unfortunately, for children, they are taught that taking the easy way out is a bad thing.

That statement can kill the creativity of a child. And unless children decide to unlearn those terrible things by reading, learning, and finding people who don’t believe that way of thinking, they’ll live their entire lives thinking they have to work hard.

That’s why you have adults who still talk the same mess they learned as children. They either…

1. Actually believe it
2. Think it

And that sucks for them.

The bottom line is to always be looking for better and smarter ways to do things. To the average person it will SEEM like you’re lazy. The intelligent person, however, will recognize your genius.

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