Autoplay Video Wins In My Testing
Most people I know think when you use autoplay videos on your website it makes the visitor mad and encourages them to leave your site.
Well after much testing I’m finally convinced autoplay is the way to go. At least in my niche. I’ve done extensive split testing over the last 12 months on autoplay vs. no autoplay. Autoplay has won 6 out 6 extensive testing rounds.
I’ll show you 2 of my latest tests here:
“Original” is the autoplay version. And “Combination 1 – Variation 1″ is the no-autoplay version. So what’s the big takeaway here?
The big takeaway here is to never assume anything in your marketing. You simply can’t take opinion as the final word in today’s competitive online marketplace. You must get out in the trenches and run tests, create new ads, and constantly be doing and creating new “stuff”.
Opinions are like… well you know the rest. Happy testing!
