Autoplay Video Wins In My Testing
Friday, May 30th, 2008 Ricky BreslinMost people I know think when you use autoplay videos on your website it makes the visitor mad and encourages them to leave your site.
Well after much testing I’m finally convinced autoplay is the way to go. At least in my niche. I’ve done extensive split testing over the last 12 months on autoplay vs. no autoplay. Autoplay has won 6 out 6 extensive testing rounds.
I’ll show you 2 of my latest tests here:
“Original” is the autoplay version. And “Combination 1 - Variation 1″ is the no-autoplay version. So what’s the big takeaway here?
The big takeaway here is to never assume anything in your marketing. You simply can’t take opinion as the final word in today’s competitive online marketplace. You must get out in the trenches and run tests, create new ads, and constantly be doing and creating new “stuff”.
Opinions are like… well you know the rest. Happy testing!
May 30th, 2008 at 4:35 pm
Ricky
Thanks for the results. This seems to confirm what I had been testing that autoplay is better in some markets. But now always. I have found in the woodworking market this didn’t prove true, but in my other niches this is 100% right.
Thanks
Charles Kirkland
June 1st, 2008 at 4:33 pm
Hi, Ricky.
Thanks for sharing your test results. It’s definitely true that some tests work out differently, depending on the niche, and many other factors. Even when the test is conducted (days of week, time of year, state of the economy, stories dominating the news, etc.) can sometimes make a difference.
Of course it’s hard to isolate all those factors. I found for one of my products that autoplaying the video gave me a slightly lower conversion that the same video that does not autoplay.
But this too, I’m going to have to go back and test again soon (periodically test, really).
Again thanks for sharing!
Cheers,
John