I’m going to show you how to save 50% off every information product you buy and save an enormous amount of time while you’re at it.

But let me first set the foundation because without this, there’s no point in buying any information product ever again.

I do believe that constantly consuming good information, whether it’s marketing, financial, health, etc., is very important. But even more important is how you separate the actionable information vs. the crap that’s out there.

Unfortunately, most of the online marketing information is crap. Here are the two biggest reasons why…

1. We have “top marketers” helping unproven newbies become Internet marketing “consultants.” This is terrible news for the good-hearted people trying to build a real Internet business. They’re trusting advice from those who have no business giving advice. I feel sorry for anyone who entrusts the success of his or her business to someone who can’t even make $10,000 per month online.

2. The amount of rehashed business-building information that’s circulated depresses me. I work with newbies and experts all the time, and almost all of them are so confused by the so-called “secrets” to success. Fortunately, I set them straight before they enter a world full of fake businesspeople who only focus on positioning themselves as experts as opposed to actually proving themselves with real-world results.

Learning how to market effectively and successfully requires that you strategically plan the way you consume information. Today will be the last day you’ll ever invest the full price into an information product just because you feel it’s the next hottest thing. Beginning today, you can save 50% off all information products if you integrate three important concepts into your business education.

So… let’s dig into this concept quickly. Here is my process for consuming information, implementing information, saving 50% on the information I buy, and deciding whether the information is applicable to me or my business.

1. How I Consume Information

I’ll make this quick because that’s exactly how I consume information. If I buy something, I consume it in 30 days max. If I’m not able to consume it that quickly, it means that someone died or I got lazy. Under all other circumstances, I just make sure I get it done.

2. How I Save 50% On Every Information Product I Buy

This is very simple. I’ll give you a specific example of how I do this. I bought Jeff Walker’s Product Launch Formula. When it arrived at my house, I put it on eBay not long after to force myself to go through it as quickly as possible. When you have a seven-day auction, guess what? You have seven days to get off your butt and get through it. I bought the course for $997.00 and sold it on eBay for $580.00. That’s how I save 50% off information products. I buy them, consume them, and sell them. One of the big keys is to buy at the product launch, go through the material quickly, and sell it fast while the material is still “in demand” in people’s minds.

3. How I Decide Whether Information Is Applicable To Me Or My Business

Yes, most information, especially on the Internet, is regurgitated crap. It can sometimes be hard to filter all the bad information from the good. This is why I recommend not getting caught up in the hype. Marketing and business processes at the core are simple. The key is to put these simple processes in motion and stay consistent. So to get a specific example and to piggyback off the Product Launch Formula course I bought, I’ll explain how I break the information down.

Once the course arrives at my house, I open it immediately and determine how I want to “attack” it. I do this by shutting my bedroom door and popping the first DVD in my player. I lay in my bed with a notebook and a pen. I then watch the DVD with the remote control close by. When I find gold, I hit “pause.”

When I hear something that I can apply specifically to my business, I write it down in detail. Unfortunately, much of what I see is fluff. I find, on average, about 85% of all marketing information is unnecessary filler since it’s all stolen from about 100 different hardcover books written between 1910 and 1998. That’s why I find most of these products extremely boring.

But when you already have a money-making business, it is possible to integrate techniques from these information product creators into your own way of doing business. That’s what I’m specifically looking for.

Please understand that you’re not buying these products for a life-changing breakthrough (this can happen, but it’s very rare). You’ll never get that for the most part. What you are buying them for are techniques you can integrate quickly into your business so you can see results.

And contrary to what you’re sold/told, some of these “secret” techniques will NOT work. But some will, and that’s why I still purchase information products. Sometimes there’s a nugget of gold hidden within the fluff, so I’ll continue to buy smart, consume quickly, and sell the information to someone else while the product’s still hot.

This entry was posted on Sunday, January 20th, 2008 at 6:30 pm and is filed under General Marketing, Life Management. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.