I want to relay a proven e-mail marketing tip for you today. This won’t take long, but it will be worth taking the time to read. Here’s the deal… Any time you write an e-mail message for your niche, I want you to ask yourself, “Would my grandma do that?”

Here’s a quick example of a little technique that I believe will boost your e-mail open rates and I’ll explain why.

Let’s take your subject line. Most people capitalize the first letter of each word in their subject, which looks like this…

Subject: The Sale Starts Tomorrow Get Ready!

When you do this, you look like a marketer. Your goal is to never appear as a marketer, ever. What I want you to do from now on is try your best to become part of the family. Do your best to blend in with your e-mail subscriber’s grandma, cousin, sister, brother, and the rest of them. Write like a normal human being. To do this, you’ve got to start now. And you can start by changing your subject line to this….

Subject: The sale starts tomorrow, get ready!

You may not think that not uppercasing each word doesn’t matter but it does. Ask yourself, would your grandma, brother, or sister send you an e-mail where the first letter of each word is all uppercase?

So do me a favor and split test this. See if I’m right. Once you’ve done that, move on to your closing. Would your grandma, brother, or sister say, “Thanks for your time,” “Warmest regards,” or “Yours truly?”

Nope.

Try just ending your e-mails with your name.  Or simply say, “Talk to ya soon.”  Quit being so stuffy, and for goodness sakes don’t end with “Sincerely”.

Remember, your goal is to be a part of the family and to build a deep relationship. When your e-mail hits their inbox, you want them eager to read what you have to say because you only send important stuff that looks like it’s from a real, down-to earth human being who cares about their success… not trash and affiliate offers all the time.

Try it. I think you’ll be VERY surprised.

This entry was posted on Monday, October 15th, 2007 at 9:19 am and is filed under General Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.